Author’s Corner: The Power of Earned Media

The Power of Earned Media So, you’ve just written and indie-published your book. Now all you have to do is find fans, right? You’re probably going to be disappointed in what I say next, because I’m not going to offer a magic way to get a ton more readers. Unfortunately, that’s not how it works. Anyone who tells you different is either trying to sell you something, or scamming you. Readers are only gained a few at a time, even if you experience a sudden and serendipitous burst of exposure. … [Read more...]

Dear Crabby, Where Did All These Clowns Come From?

Dear Crabby, Is it just me or is it every time I turn on the news, there’s another clown incident? It’s creepy. I mean, what’s the point? Thanks, Phil Payaso Dear Mr. Payaso, When I first read your question, I thought you meant the other clowns on the nightly news. Ya know, the presidential candidates—ha! But after I reread the question, I figured out what you’re referring to. All those people dressing up like clowns and scaring people all over the country. And I don’t think there … [Read more...]