Holland’s Has Been Beautifying Rochester Since 1929

It started out as a way to earn extra money during the Great Depression, and evolved into a family business and Main Street landmark that has passed through three generations. In 1929, William L. Holland Sr. felt the sting of the U.S. economic collapse when his job as a foreman at Hudson Motor Car Company in Detroit was reduced to part time status. To make up some of his lost income and support his family of six, Holland started a greenhouse business at his property on Norton Lawn in Avon … [Read more...]