Dear Crabby, Is Crittenton Hospital Really Changing its Name … Again?

Dear Crabby, Is Crittenton Hospital Really Changing its Name ... Again? Sincerely, John Pine   Dear Mr. Pine, It sure is. Soon, Crittenton Hospital will be called ... wait for it ... "Ascension Providence Rochester Hospital." A cumbersome name, yes. Too long, yes. Stupid idea, yes. Whatever marketing genius thought that was a good idea should check themselves into the psych ward. Seriously, I've never understood why a new owner changes a landmark name. I would think, part … [Read more...]