Author’s Corner: The Power of Earned Media

The Power of Earned Media So, you’ve just written and indie-published your book. Now all you have to do is find fans, right? You’re probably going to be disappointed in what I say next, because I’m not going to offer a magic way to get a ton more readers. Unfortunately, that’s not how it works. Anyone who tells you different is either trying to sell you something, or scamming you. Readers are only gained a few at a time, even if you experience a sudden and serendipitous burst of exposure. … [Read more...]

Register Now for February Business Workshops Offered by Oakland County Business Center

Business owners and entrepreneurs who need assistance are encouraged to attend seminars offered by the Oakland County Business Center. Unless otherwise noted, all programs take place at the Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call 248-858-0783. Marketing Your Business Wednesday, Feb. 6, 6:00 p.m. to 9:00 p.m. This course presents … [Read more...]

Dear Crabby, Do You Understand Twitter?

Dear Crabby, Many people I know are asking me to get on this Twitter thing and I just don't understand it.  What is the difference between Twitter and just having e-mail?  What do all these short messages have to do with me? What's the point? Sincerely, Connie Confused Dear Ms. Confused, Twitter sure has become a phenomenon that is hard for us old-timers to understand. I have tried to get on there and see if I can make heads or tails of it. My editors thought it would be a good idea … [Read more...]